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Heed & Hue: Attention Ain’t Where It’s At

Warren Dow March 9, 2022

It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and

Writing a Hit Single

Warren Dow October 27, 2021

Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies),

Hidden Costs & Spam. Stop it.

Warren Dow February 4, 2021

The digital, always-on, connected economy we live in today is littered with marketing tactics designed to “beat the system.” The first question one might be

Blimp-vertising

Warren Dow September 16, 2020

Remember sitting on the beach in summer and seeing those giant blimps advertise high in the sky? Where did they all go?

A Renaissance in Real Estate?

Warren Dow July 7, 2020

Perception and reality have been forever changed in 2020 as almost every facet of life has been altered in one way or another. Where the