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Opposites Attract

No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955

The Sorry State of Sameness

I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the

Marketing Instruments

I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in

The Fibonacci Sequence

I just discovered a marketing wormhole. And it’s a mind-blower. Have you ever heard of the Fibonacci numbers or sequence?

Jeans

You know that feeling you get wearing your favorite pair of jeans? You know exactly how you’re going to feel when you put them on.

Digital Toll Roads

According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another

The OODA Loop

Developed by strategist and U.S. Air Force Colonel John Boyd, the OODA Loop is a military model designed to provide a foundation of rational thinking

The 3-Step Business Plan

A mega-valuable, dangerously simple, ingenious, user friendly, easy-to-implement, bulletproof breakthrough, 3-step plan that any business can use to kick-start and accelerate their success!

marketing, metrics, data, trends

Metrics, Metrics, Everywhere!

But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them

The Mainstream

Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?

marketing, complexity, roi, return on investment,

The Accidental Brand

Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.