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Wikipedia describes the Information Age as a “historical period that began in the mid-20th century, characterized by an epochal shift from traditional industry established by
The Peter Principle is the invisible virus that permeates every business, industry, and institution in the world creating the mother of all identity crises along
I first heard these two powerful words from my business sensei, Jay Abraham. In the business world, ambivalent uncertainty is your biggest competitor. It’s a
Ever heard of Taiichi Ohno? Neither did I until I opened an old business book I had in my office, which I like to do
A weighty question indeed. But, let me ask it again, because it may be the missing ingredient in whatever it is that you’re trying to
Applying the 80/20 Rule works for just about everything in life. But in the marketing and advertising biz, it’s probably closer to 95/5. That is
Call me crazy but I like good ole fashioned economics. Maybe that’s why I chose business/economics as my major in college. Any econ buffs out
The “C-Suite” in corporate America is filled with sad face clowns. I don’t mean this disparagingly, heck, I used to be one of them. How
Marketing pundits like to debate what constitutes the proper balance of long-term brand building and short-term “performance marketing” that drive quick sales. But that debate
Let me introduce you to one of the finest marketing tales ever told about a simple yet successful businessman from the advertising industry – a
Advertising today is all about the interruption.Let me cut right to it and not mince any fine words here…interruption is rude, annoying, and destroying your
Ever heard of it? Liar! (I just made it up.) But maybe the theory is real after all. When I’m looking for marketing inspiration, I
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