
“The Answer is…”—Asking the Right Questions
Answers. They’re Everywhere. Everyone Has One. Everyone Needs One. But what are the questions? When I started in sales three decades ago I thought that
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Answers. They’re Everywhere. Everyone Has One. Everyone Needs One. But what are the questions? When I started in sales three decades ago I thought that

In marketing, you’re either a fly or a bee. And there’s a big difference. One lives a purpose-filled existence while the other is an annoying

Let’s say you’re an agent who has made it into that coveted top 20% group – congratulations!
Now you can now sit back, put

Your personal brand is your greatest marketing tool in your arsenal for attracting new clients, and getting more listings.

And you’re wasting precious marketing dollars. In marketing, attention is the highest price consumer asset and true to the law of supply, “content” and “messaging”

You don’t know until you know. And if you know because the market has responded favorably, then you keep doing what you know until the

You know what they say about opinions right? But, what about “prevailing opinions?” For marketers, they’re the path of least resistance as everyone is caught

I love words. Words tell stories. Stories stand the test of time. Great stories captivate, enrich, educate, enthrall, enlighten – they change us. Why don’t

It might seem counter-intuitive, but did you know that elephants are excellent swimmers? Despite their size, elephants are untiring swimmers who move all four legs
![Successful Real Estate Agents vs Unsuccessful Ones [26 Habits That Differentiate Them] - Written by Warren Dow of DIGS](https://warrendow.com/wp-content/uploads/2019/07/160229.highres.vanitymetrics-768x550.jpg)
It’s an industry I’ve spent the last nine years in as an advocate for real estate agents – call me crazy, but as a career

And in today’s attention-deficit hyperactivity disorder (ADHD) marketing world, this just adds to the noise, confusion, and eroding the trust that consumers have with brands.

I’ve been having all kinds of interesting marketing conversations lately, which got me thinking. Today’s marketing dialog has changed for the worse. I call it
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