
The Sorry State of Sameness
I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the
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I read an interesting marketing case study article recently (yes, that’s how I spend a lot of my spare time) and was enlightened by the

I still remember the day – the day that I decided that I wanted to learn how to play the guitar, it was back in

I just discovered a marketing wormhole. And it’s a mind-blower. Have you ever heard of the Fibonacci numbers or sequence?

Those sugary, sweet, and tasty treats that are remarkable in every way? For clues, let’s turn to the infinitely wise digital Yoda, Google.

You know that feeling you get wearing your favorite pair of jeans? You know exactly how you’re going to feel when you put them on.

According to eMarketer, total worldwide digital ad spending will reach $455.30 billion this year. That’s a lot of dough and it’s expected to grow another

Developed by strategist and U.S. Air Force Colonel John Boyd, the OODA Loop is a military model designed to provide a foundation of rational thinking

A mega-valuable, dangerously simple, ingenious, user friendly, easy-to-implement, bulletproof breakthrough, 3-step plan that any business can use to kick-start and accelerate their success!

But do metrics even matter? Which ones? Why? And For Who? Our digitally connected and socially engaged world loves metrics – you can find them

Are you seeking out the mainstream? The dominant trend? The conventional? The prevailing mass opinion?

Why does marketing have to be so complex? Because complexity creates demand for marketing information and knowledge.

In law, consideration involves a benefit which must be bargained for between the parties and is the essential reason for a party to enter into
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