Heed & Hue: Attention Ain’t Where It’s At
Warren Dow
March 9, 2022
It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and
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It’s a mouthful, I know. But mighty important words to marketing folks like me. Attention is in high demand out there in the marketingverse, and
A new and emerging problem for marketers – phantom traffic jams. What are they? And the traffic jams seem to be getting worse, as every
You may remember the scene from the movie Elf when Buddy is exploring New York City and comes across a coffee shop that claims to
It’s the start of a new year my fine marketing muse friends, what do you say that we ease our way into our 2022 journey
All right, kids, it’s a new year, and time for some new marketing resolutions. The funny thing about resolutions, most don’t stick around long enough
Consumption – different than acquisition. It’s less exciting. Even boring. Wondrous things may happen if we slow down the acquisition and invest more in consumption.
Ready to have some marketing fun? Alrighty then, let’s dive in. Below is a real quote on a real website that I’m sure you can
Ever wonder how hard it must be to write a hit single in the music business? For the people that pay the artists (record companies),
In a world where “everyone’s selling something,” I’m thinking we need to change the paradigm of selling entirely. But selling just ain’t the same as
Are you ready for the metaverse? The “metaverse” doesn’t exist today, but big tech’s quest for all things “digital/virtual” may expedite its arrival.
Marketers love metrics and marketing speak. Share of voice (SOV) is an oldie but goodie. The share of voice metric was created to measure and
No doubt you’ve heard the saying “opposites attract.” The “opposites attract” concept was introduced by Robert Francis Winch in a journal article published in 1955
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